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~person:"Weihrauch, Andrea"
~subject:"Auslandsinvestition"
~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Brand extension
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Weihrauch, Andrea
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The journal of brand management : an international journal
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Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
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