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~person:"Werner, Christoph"
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Werner, Christoph
Werner, Götz W.
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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ECONIS (ZBW)
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Wertschöpfungsorientierte Preispolitik aus Sicht eines Händlers
Werner, Götz W.
;
Werner, Christoph
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 111-118)
.
2006
Persistent link: https://www.econbiz.de/10003367050
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