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~person:"Westphal, Oliver"
~subject:"Schätzung"
~subject:"Vertriebsweg"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Westphal, Oliver
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Absatzmittlergerichtetes Markenmanagement in Konsumgütermärkten
Westphal, Oliver
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2010
Persistent link: https://www.econbiz.de/10009665192
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