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~person:"Wetsch, Lyle"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Betriebswirtschaftsstudium
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Cases on innovations in educational marketing : transnational and technological strategies
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E-marketing ; Vol. 3
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ECONIS (ZBW)
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The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
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2012
Persistent link: https://www.econbiz.de/10009575978
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The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
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