Eliashberg, Jehoshua; Jonker, Jedid-Jah; Sawhney, … - In: Marketing Science 19 (2000) 3, pp. 226-243
distributor) were analyzed. We demonstrate the value of these decision-support capabilities of MOVIEMOD in assisting managers to … parties were positive about and appreciated its performance as a decision-support tool. In particular, the distributor, who … audience response to new motion pictures, and it can be instrumental in developing other decision-support systems that can …