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~person:"Wieseke, Jan"
~person:"Woratschek, Herbert"
~subject:"Unternehmenskultur"
~subject:"customer satisfaction"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: "Customer relationship management"
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Unternehmenskultur
customer satisfaction
Beziehungsmarketing
30
Relationship marketing
30
Customer satisfaction
14
Kundenzufriedenheit
14
Consumer behaviour
13
Konsumentenverhalten
13
Salespeople
10
Verkaufspersonal
10
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Selling
5
Verkauf
5
Deutschland
4
Germany
4
Reisevermittler
4
Travel agency
4
Brand image
3
Brand management
3
Employee retention
3
Markenführung
3
Markenimage
3
Mitarbeiterbindung
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
customer loyalty
3
personal selling
3
Arbeitszufriedenheit
2
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand communities
2
Business-to-business marketing
2
Corporate culture
2
Customer loyalty
2
Customer retention
2
Dienstleistungsmarketing
2
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Article
7
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Article in journal
Graue Literatur
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7
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1
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1
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English
8
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Wieseke, Jan
Woratschek, Herbert
Fongsuwan, Wanno
4
Fornell, Claes
4
Rahimi, Roya
4
Anber Abraheem Shlash Mohammad
3
Blomme, Robert J.
3
Gong, Taeshik
3
Honyenuga, Ben Q.
3
Makanyeza, Charles
3
Mithas, Sunil
3
Morgeson, Forrest V., III.
3
Popp, Bastian
3
Vinh Van Thai
3
Abdelmoety, Ziad Hassan
2
Aboul-Dahab, Sameh
2
Agag, Gomaa
2
AlNajem, Mohamad N.
2
Auh, Seigyoung
2
Bilgihan, Anil
2
Bolton, Ruth N.
2
Casadesús, Martí
2
Chaker, Nawar N.
2
Cham Tat Huei
2
Chiguvi, Douglas
2
Christ, Oliver
2
Dah, Helen M.
2
Devesh, Sonal
2
Di Mascio, Rita
2
Dick, Rolf van
2
Fatima, Johra Kayeser
2
Fombelle, Paul W.
2
Gustafsson, Anders
2
Ha Thu Nguyen
2
Han, Heesup
2
Haumann, Till
2
Haverila, Matti J.
2
Horbel, Chris
2
Hult, G. Tomas M.
2
Hwang, Jinsoo
2
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Journal of marketing
2
Journal of service research : JSR
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The journal of brand management : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
8
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1
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
2
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
3
When do customers get what they expect? Understanding the ambivalent effects of customers' service expectations on satisfaction
Habel, Johannes
;
Alavi, Sascha
;
Schmitz, Christian
; …
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10011606692
Saved in:
4
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
5
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
6
Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
7
Organizational identification as a determinant of customer orientation in service organizations
Wieseke, Jan
;
Ullrich, Johannes
;
Christ, Oliver
;
Dick, …
-
2008
Persistent link: https://www.econbiz.de/10003697145
Saved in:
8
Organizational identification as a determinant of customer orientation in service organizations
Wieseke, Jan
;
Ullrich, Johannes
;
Christ, Oliver
;
Dick, …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 265-278
Persistent link: https://www.econbiz.de/10003549619
Saved in:
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