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~person:"Wieseke, Jan"
~subject:"B-to-B-Marketing"
~subject:"Leistungsmotivation"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Thesis"
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The role of leaders in internal marketing
Wieseke, Jan
;
Ahearne, Michael
;
Lam, Son K.
;
Dick, Rolf van
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10003820612
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