Wiid, Ria; Pitt, Leyland; Mills, Adam J. - In: Business Horizons 55 (2012) 6, pp. 543-550
While pictures tell stories, in the case of cartoons, stories also tell pictures. A theory of cartooning suggests that cartoons reflect public sentiment toward issues. As such, cartoons are a useful way of gauging and tracking public sentiment over time. This article uses a historical cartoon...