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~person:"Wilson, R. Dale"
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The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
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