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~person:"Winkelmann, Peter"
~subject:"Management"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Lehrbuch"
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Winkelmann, Peter
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung ; [mit Wissenstest, Internetlösungen und Internetaktualisierung]
Winkelmann, Peter
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2008
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6., überarb. und erw. Aufl.
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