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~person:"Woisetschläger, David"
~subject:"B-to-B-Marketing"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing von Solutions : innovative Ansätze und Best Practices
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Special issue: Service and solution innovation
Woisetschläger, David
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009273134
Saved in:
2
Marketing von Solutions : Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller
Woisetschläger, David
;
Backhaus, Christof
;
Michaelis, …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 3-30)
.
2010
Persistent link: https://www.econbiz.de/10008732142
Saved in:
3
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
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