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~person:"Wolny, Julia"
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Wolny, Julia
Müller, Claudia
52
Mueller, Claudia
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Buscher, Herbert S.
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Müller-Birn, Claudia
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Gronau, Norbert
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Kaiser, Ulrich
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Müller, Gernot
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Ditfurth, Anna von
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Kock, Claudia
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Müller, Claudia M.
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Journal of marketing management : MM
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Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
2
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5
,
pp. 562-583
Persistent link: https://www.econbiz.de/10010135403
Saved in:
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