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absolute strategy
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anthropomorphism
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Wong, Vincent Chi
Wan, Echo Wen
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The influence of product anthropomorphism on comparative judgment
Huang, Feifei
;
Wong, Vincent Chi
;
Wan, Echo Wen
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
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