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~person:"Woodside, Arch G."
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Woodside, Arch G.
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ECONIS (ZBW)
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
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2
Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self
Woodside, Arch G.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 480-487
Persistent link: https://www.econbiz.de/10003709366
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3
Comment on "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self"
Zaltman, Lindsay
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 488-489
Persistent link: https://www.econbiz.de/10003709367
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