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~person:"Wooley, Brooke"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Advertising effects
4
Fernsehwerbung
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Television advertising
4
Werbewirkung
4
Internet marketing
3
Online-Marketing
3
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2
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Dynamic human-centric communication systems theory
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Perception
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TV advertising effectiveness
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Television
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Video advertising
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Viewing time
1
Visual attention
1
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1
Visuelle Wahrnehmung
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Wooley, Brooke
Bellman, Steven
7
Varan, Duane
5
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Schweidel, David A.
3
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Bakir, Aysen
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Beal, Virginia
2
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Cauberghe, Verolien
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2
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2
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2
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Yang, Joonhyuk
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Abhishek
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European journal of marketing
1
Journal of business research : JBR
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on
television
and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
The effects of social TV on
television
advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
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