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~person:"Wouters, Marijke"
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Wouters, Marijke
Pelsmacker, Patrick de
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Purnawirawan, Nathalia
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Dens, Nathalie
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de Pelsmacker, Patrick
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
2
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-318
Persistent link: https://www.econbiz.de/10009423377
Saved in:
3
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke
;
de Pelsmacker, Patrick
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 299-319
Persistent link: https://www.econbiz.de/10009810433
Saved in:
4
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
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