//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Wu, Linwan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Artificial intelligence
2
Internet marketing
2
Künstliche Intelligenz
2
Online-Marketing
2
Twitter
2
Werbung
2
Advertising effects
1
Artificial intelligence (AI)
1
Big Data
1
Big data
1
Brand anthropomorphism
1
Brand management
1
Brasilien
1
Brazil
1
Consumer engagement
1
Dialogic principle
1
Digital goods
1
Digital media effects
1
Digital products
1
Digitale Güter
1
E-Commerce
1
E-commerce
1
Electronic Commerce
1
Markenführung
1
Message type
1
Need for control
1
Online retailing
1
Online-Handel
1
Physical products
1
Social media
1
Supervised machine learning
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
big data
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Wu, Linwan
Press, World Trade
157
Budzinski, Oliver
43
Stroebel, Johannes
42
Wirtz, Bernd W.
41
Dewenter, Ralf
39
Petrova, Maria
39
Kind, Hans Jarle
37
Dwivedi, Yogesh Kumar
35
Hess, Thomas
35
Kuchler, Theresa
35
Thomas, Tobias
35
Qiu, Liangfei
31
Füller, Johann
30
Peitz, Martin
30
Bailey, Michael
29
Enikolopov, Ruben
29
Kreutzer, Ralf T.
28
Sabatini, Fabio
28
Whinston, Andrew B.
28
Zhuravskaya, Ekaterina
28
Anderson, Simon P.
26
Hajli, Nick
26
Waldfogel, Joel
26
Friedrichsen, Mike
25
Ozuem, Wilson
25
Gentzkow, Matthew Aaron
24
Law, Chun Hung Roberts
24
Strömberg, David
24
Tan, Yong
24
Bauer, Hans H.
23
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Shapiro, Jesse M.
23
Stephen, Andrew T.
23
Durante, Ruben
22
Flavián Blanco, Carlos
22
Martínez-López, Francisco J.
22
Tochtermann, Klaus
22
Filieri, Raffaele
21
Richter, Alexander
21
more ...
less ...
Published in...
All
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
2
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
3
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
4
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->