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~person:"Wu, Nicholas"
~subject:"Online-Marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Government document"
~type_genre:"Interview"
~type_genre:"Systematic review"
~type_genre:"Working Paper"
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Online-Marketing
Advertising
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Auction
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Auction theory
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Auctions
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Auktion
2
Auktionstheorie
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Competition
2
Data
2
Digital Platforms
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Digital platform
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Digitale Plattform
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Digitalisierung
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Digitization
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E-commerce
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Electronic Commerce
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Internet marketing
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Internet-Auktion
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Managed Advertising Campaigns
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Matching
2
Online auction
2
Preisdifferenzierung
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Preismanagement
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Price Discrimination
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Price discrimination
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Pricing strategy
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Werbung
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AutomatedBidding
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Collection of articles of several authors
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Wu, Nicholas
Bergemann, Dirk
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Bonatti, Alessandro
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Decarolis, Francesco
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Motta, Massimo
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Einav, Liran
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Cowles Foundation discussion paper
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ECONIS (ZBW)
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How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
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