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Wu, Ruomeng
Steffel, Mary
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Buying gifts for multiple recipients : how culture affects whose desires are prioritized
Wu, Ruomeng
;
Steffel, Mary
;
Shavitt, Sharon
- In:
Journal of business research : JBR
132
(
2021
),
pp. 10-20
Persistent link: https://www.econbiz.de/10012581679
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