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~person:"Wu, Xiaochuang"
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Search: subject:"Congruency"
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Brand attitudes
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Culturally verbal congruency
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Wu, Xiaochuang
Benoît-Moreau, Florence
4
Parguel, Béatrice
4
Abdolvand, Mohammad Ali
2
Adler, Howard
2
Alcañiz, Mariano
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Ausin-Azofra, Jose Manuel
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Belgiawan, Prawira Fajarindra
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Bernritter, Stefan F.
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Bigné Alcañiz, J. Enrique
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Biswas, Abhijit
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Cheng, Bor-Shiuan
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Coker, Kesha K.
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Cristache, Nicoleta
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Esmaeilpour, Fariba
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Fleck-Dousteyssier, Nathalie
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Flight, Richard L.
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Florescu, Margareta
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Guha, Abhijit
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Guixeres, Jaime
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Helmefalk, Miralem
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Hindrawati, Gita
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Hühn, Arief Ernst
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Jang, Jung Min
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Janssen, Loes
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John, Joby
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Ketelaar, Paul E.
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Kim, DongHee
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Lee, Eun Mi
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Loef, J.
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Marín-Morales, Javier
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Năstase, Marian
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Petrariu, Radu
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Putra, Ilham Fauzan
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Pérez Sánchez, Mónica
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Qadeer, Faisal
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Royo-Vela, Marcelo
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Sameeni, Maleeha Shahid
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Teng, Lefa
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Windasari, Nila Armelia
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Journal of Business Research
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ECONIS (ZBW)
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Effects of culturally verbal and visual
congruency
/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
2
Effects of culturally verbal and visual
congruency
/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of Business Research
67
(
2014
)
3
,
pp. 288-294
employing cultural arguments and pictures to examine the effects of culturally verbal and visual
congruency
/incongruency on …
Persistent link: https://www.econbiz.de/10010869688
Saved in:
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