Liang, Xiaoying; Ma, Lijun; Xie, Lei; Yan, Houmin - In: European Journal of Operational Research 234 (2014) 1, pp. 331-340
This paper studies the group-buying mechanism from a dynamic perspective. We consider a seller that offers a product in … the form of group buying (priced low but uncertain) and spot purchasing (priced high but guaranteed). In the case of group … that whereas an improvement in information quality has a positive effect on customer surplus and the group-buying success …