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The readability of marketing journals : are award-winning articles better written?
Sawyer, Alan G.
;
Laran, Juliano
;
Xu, Jun
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003643032
Saved in:
2
The Readability of Marketing Journals: Are Award-Winning Articles Better Written?
Sawyer, Alan G.
;
Laran, Juliano
;
Xu, Jun
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 108-117
Persistent link: https://www.econbiz.de/10008171122
Saved in:
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