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~person:"Yıldız, Salih"
~subject:"Book trade"
~subject:"Cross-cultural marketing"
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Cross-cultural marketing
Brand equity
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Transcultural marketing for incremental and radical innovation
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Factors affecting electronic service brand equity
Yıldız, Salih
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Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
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