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~person:"Yılmaz, Recep"
~subject:"Celebrity endorsement"
~subject:"Psychology of advertising"
~type_genre:"Sammelwerk"
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Celebrity endorsement
Psychology of advertising
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Taşkıran, Nurdan Öncel
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel
(
contributor
); …
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2015
Persistent link: https://www.econbiz.de/10010532185
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