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~person:"Yadav, Manjit S."
~subject:"Marketing theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Guidebook"
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Marketing theory
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Gerald Zaltman
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Yadav, Manjit S.
Sheth, Jagdish N.
18
Malhotra, Naresh K.
10
Tadajewski, Mark
9
Green, Paul E.
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Maclaran, Pauline
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Paliwoda, Stanley J.
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Pilarczyk, Bogna
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Rao, Vithala R.
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Saren, Michael
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Wind, Yoram
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Jones, D. G. Brian
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Spotts, Harlan E.
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Baker, Michael John
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Belk, Russell W.
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Betts-Outland, Harriette
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Brownlie, Douglas T.
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Dholakia, Nikhilesh
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Dänzler, Stefanie
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Freiling, Jörg
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Hauser, John R.
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Heun, Thomas
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Kollmann, Tobias
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Lilien, Gary L.
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Lusch, Robert F.
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Mazurek-Łopacińska, Krystyna
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Moskowitz, Howard R.
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Perreault, William D.
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Robson, Julie
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Ryans, John K.
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Shankar, Venkatesh
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Wa´skowski, Zygmunt
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Wierenga, Berend
2
Zaltman, Gerald
2
Ahlbach, Horst
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Ali, Abdul
1
Amstad, Peter
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Arabie, Phipps
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Legends in marketing
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Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
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Conceptual papers in
marketing
and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
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