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~person:"Yan, Qin"
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Do nonalignable attributes count to consumers? : how identity breadth affects diagnosticity of attributes alignability
Sun, Jin
;
Yan, Qin
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 328-338
Persistent link: https://www.econbiz.de/10013177833
Saved in:
2
Do nonalignable attributes count to consumers? How identity breadth affects diagnosticity of attributes alignability
Sun, Jin
;
Yan, Qin
- In:
Journal of Consumer Behaviour
21
(
2021
)
2
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012808229
Saved in:
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