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~person:"Yang, Wei"
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generalized failure rate
3
generalized second-price auction
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reserve price
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symmetric Nash equilibrium
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sponsored search advertising
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Yang, Wei
Decarolis, Francesco
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Shakhgildyan, Ksenia
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Goldmanis, Maris
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Kim, Dongwoo
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Pal, Pallavi
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Penta, Antonio
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Two Pricing Mechanisms in
Sponsored
Search
Advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
Sponsored
search
advertising has grown rapidly since the last decade and is now a significant revenue source for search …
Persistent link: https://www.econbiz.de/10011030511
Saved in:
2
Two pricing mechanisms in
sponsored
search
advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
Sponsored
search
advertising has grown rapidly since the last decade and is now a significant revenue source for search …
Persistent link: https://www.econbiz.de/10010369426
Saved in:
3
Two pricing mechanisms in
sponsored
search
advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
Sponsored
search
advertising has grown rapidly since the last decade and is now a significant revenue source for search …
Persistent link: https://www.econbiz.de/10009754870
Saved in:
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