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~person:"Yang, Wei"
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generalized failure rate
3
generalized second-price auction
3
reserve price
3
symmetric Nash equilibrium
3
sponsored search advertising
2
Advertising effects
1
Auction theory
1
Auktionstheorie
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Nash equilibrium
1
Nash-Gleichgewicht
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Online-Marketing
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Preismanagement
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Pricing strategy
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Search engine
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Sponsored search advertising
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Suchmaschine
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Werbewirkung
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Yang, Wei
Bartling, Björn
8
Netzer, Nick
8
Bergemann, Dirk
6
Dürsch, Peter
5
Heumann, Tibor
5
Morris, Stephen
5
Saran, Rene
5
Serrano, Roberto
5
Kim, Dongwoo
4
Kim, Jinwoo
4
Lebrun, Bernard
4
Levin, Jonathan
4
Pal, Pallavi
4
Skrzypacz, Andrzej
4
Sorokin, Constantine
4
Winter, Eyal
4
Cason, Timothy N.
3
Dosi, Cesare
3
Feng, Youyi
3
Ikeda, Yoshikazu
3
Matthews, Steven A.
3
Moretto, Michele
3
Müller, Julia
3
Nishimura, Naoko
3
Paes Leme, Renato
3
Sakai, Toyotaka
3
Xiao, Baichun
3
Zou, Liang
3
Banerjee, Prasenjit
2
Brocas, Isabelle
2
Caragiannis, Ioannis
2
Carrillo, Juan D.
2
Castro, Manuel
2
Che, XiaoGang
2
Choi, Syngjoo
2
Drichoutis, Andreas
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Garratt, Rod
2
Gesche, Tobias
2
Gomes, Renato
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Games
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ECONIS (ZBW)
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EconStor
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1
Two Pricing Mechanisms in Sponsored Search Advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
. This paper studies and compares two pricing mechanisms: the generalized
second-price
auction
(GSP) where the winner at the …
Persistent link: https://www.econbiz.de/10011030511
Saved in:
2
Two pricing mechanisms in sponsored search advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
. This paper studies and compares two pricing mechanisms: the generalized
second-price
auction
(GSP) where the winner at the …
Persistent link: https://www.econbiz.de/10010369426
Saved in:
3
Two pricing mechanisms in sponsored search advertising
Yang, Wei
;
Feng, Youyi
;
Xiao, Baichun
- In:
Games
4
(
2013
)
1
,
pp. 125-143
. This paper studies and compares two pricing mechanisms: the generalized
second-price
auction
(GSP) where the winner at the …
Persistent link: https://www.econbiz.de/10009754870
Saved in:
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