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~person:"Yannopoulou, Natalia"
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Yannopoulou, Natalia
Liu, Yuan
38
Liu, Martin J.
20
Luo, Jun
11
Yuan, Ruizhi
9
Liu, Yuan-Yuan
5
Liu, Yuanyuan
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Liu, Xiaoyuan
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Yuan, Liu
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Tóth, Zsófia
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ECONIS (ZBW)
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Revitalizing sustainable reshoring brands : understanding the customer perspective on the roles of motivation attributions and the institutionalization process
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Sivarajah, …
- In:
British journal of management
35
(
2024
)
2
,
pp. 893-913
Persistent link: https://www.econbiz.de/10014535422
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
4
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
5
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
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