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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
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