Yavuz, Ramazan; Toker, Aysegül - In: Marketing Intelligence & Planning 32 (2014) 5, pp. 567-585
Purpose – The purpose of this paper is to explore the emerging motives behind check-in and location sharing of consumers on social network sites (SNSs). A theoretical model for the emergent motives of check-in behavior is proposed, and implications of location sharing for consumer behavior and...