Yim, Brian H.; Lyberger, Mark R.; Song, Doori - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 346-368
Purpose: Although sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often resulting in operational and financial difficulties for the HoF. The current study examined the relationship...