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~person:"Yoon, Hee-Sook"
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Cross-cultural buyer behavior
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The exposure effect of unclicked banner advertisements
Yoon, Hee-Sook
;
Lee, Doo-Hee
- In:
Cross-cultural buyer behavior
,
(pp. 211-229)
.
2007
Persistent link: https://www.econbiz.de/10003478342
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