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~person:"Yoon, Sukki"
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Consumer behaviour
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Advertising
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Advertising effects
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Construal level theory
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Hedonic price index
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advertising
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consumer behavior
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hedonic/utilitarian consumption
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information processing
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message assertiveness
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Yoon, Sukki
Bang, Hye Jin
9
Choi, Dongwon
6
Baek, Tae Hyun
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Wojdynski, Bartosz W.
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Evans, Nathaniel J.
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Keib, Kate M.
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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