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~person:"Yorkston, Eric A."
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Yorkston, Eric A.
Yorkston, Eric
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What drives herding behavior in online ratings? : the role of rater experience, product portfolio, and diverging opinions
Sunder, Sarang
;
Kim, Kihyun Hannah
;
Yorkston, Eric A.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012176284
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2
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
3
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
4
Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles - When designing advertising imagery there are advantages to presenting what you want to say in...
LaBarbera, Priscilla A.
;
Weingard, Peter
;
Yorkston, Eric A.
- In:
Journal of advertising research
38
(
1998
)
5
,
pp. 29-43
Persistent link: https://www.econbiz.de/10006520926
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