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~person:"Yu, Annie Pei-I"
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Consumer behaviour
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Attribute conflict
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Change-matching heuristic
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Yu, Annie Pei-I
Chuang, Shih-Chieh
22
Cheng, Yin-Hui
15
Chuang, Shih-chieh
7
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5
Yen, HsiuJu Rebecca
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Consistent price endings increase consumers perceptions of cheapness
Hung, Hui-Hsi
;
Cheng, Yin-Hui
;
Chuang, Shih-Chieh
;
Yu, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581937
Saved in:
2
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
3
Change in your wallet, change your choice : the effect of the change-matching heuristic on choice
Cheng, Yin-Hui
;
Chuang, Shih-Chieh
;
Yu, Annie Pei-I
; …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 67-76
Persistent link: https://www.econbiz.de/10012025829
Saved in:
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