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~person:"Yu, Chuanpeng"
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Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments
Yu, Chuanpeng
;
Zhang, Zhengang
;
Lin, Chunpei
;
Wu, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
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