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The journal of brand management : an international journal
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Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event
Shi, Tiebing
;
Yu, Han
;
Lim, Chi Lo
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 596-608
Persistent link: https://www.econbiz.de/10012792875
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