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~person:"Zaharia, Silvia"
~subject:"Einzelhandel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Handbuch Multi-Channel-Marketing
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ECONIS (ZBW)
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Informieren und Kaufen bei Multichannel-Retailern : empirische Untersuchungen zum Verhalten der Endkunden
Schröder, Hendrik
;
Bohlmann, Annette
;
Witek, Matthias
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 149-176)
.
2011
Persistent link: https://www.econbiz.de/10009010225
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Informations- und Entscheidungsverhalten der Kunden von Multi-Channel-Retailern
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 81-101)
.
2007
Persistent link: https://www.econbiz.de/10003434827
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