//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Wirtschaftsgeschichte"
~type:"book"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Wirtschaft"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Wirtschaftsgeschichte
Economic history
6
Marketing
6
Gerald Zaltman
5
Scientists
5
Wissenschaftler
5
Marketing theory
2
Marketingtheorie
2
Consumer behaviour
1
Data collection method
1
Erhebungstechnik
1
Innovation
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Scientific method
1
Social change
1
Sozialer Wandel
1
Theorie
1
Theory
1
USA
1
United States
1
Wissenschaftliche Methode
1
more ...
less ...
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Aufsatzsammlung
Collection of articles written by one author
Sammelwerk
Collection of articles of several authors
6
Sammlung
6
Language
All
English
6
Author
All
Zaltman, Gerald
Kellenbenz, Hermann
9
Broadberry, Stephen N.
8
Abelshauser, Werner
7
Dillon, Michael
7
Latham, Anthony J. H.
7
Mokyr, Joel
7
Petzina, Dietmar
7
Sheth, Jagdish N.
7
Wee, Herman van der
7
Berend, Tibor Iván
6
Cortés Conde, Roberto
6
Denzel, Markus A.
6
Kindleberger, Charles Poor
6
Matis, Herbert
6
Plumpe, Werner
6
Teichova, Alice
6
Williamson, Jeffrey G.
6
Zanden, Jan Luiten van
6
Aldcroft, Derek Howard
5
Amatori, Franco
5
Berghoff, Hartmut
5
Casson, Mark
5
Comín Comín, Francisco
5
Crouzet, François
5
Diebolt, Claude
5
Eloranta, Jari
5
Fischer, Wolfram
5
Jones, Geoffrey
5
Matés Barco, Juan Manuel
5
Ocampo Gaviria, José Antonio
5
Pohl, Hans
5
Prak, Maarten
5
Rössner, Philipp Robinson
5
Schefold, Bertram
5
Schneider, Jürgen
5
Tolliday, Steven
5
Vinogradov, Vladimir A.
5
Wolf, Nikolaus
5
Zagóra-Jonszta, Urszula
5
more ...
less ...
Published in...
All
Legends in marketing
6
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->