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~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Wirtschaftsgeschichte"
~type:"book"
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Zaltman, Gerald
Williamson, Jeffrey G.
82
Bordo, Michael D.
77
Broadberry, Stephen N.
72
O'Rourke, Kevin Hjortshøj
72
Taylor, Alan M.
50
Ó Gráda, Cormac
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Reinhart, Carmen M.
42
Temin, Peter
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Margo, Robert A.
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Eichengreen, Barry
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Rogoff, Kenneth S.
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Galor, Oded
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Goldin, Claudia
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Waldenström, Daniel
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Wheelock, David C.
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Atack, Jeremy
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Jones, Eric L.
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Schularick, Moritz
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Richardson, Gary
22
Roy, Tirthankar
22
Mokyr, Joel
21
Cinnirella, Francesco
20
Clark, Gregory
20
Field, Alexander J.
20
Glaeser, Edward L.
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Zanden, Jan Luiten van
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Calomiris, Charles W.
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Federico, Giovanni
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Hornung, Erik
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McLean, Ian W.
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Legends in marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
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