//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zanger, Cornelia"
~subject:"Brand image"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Theory
Event marketing
2
Event-Marketing
2
Advertising effects
1
Beziehungsmarketing
1
Deutschland
1
Emotion
1
Estimation
1
Germany
1
Learning psychology
1
Lernpsychologie
1
Motivation
1
Multivariate Analyse
1
Multivariate analysis
1
Relationship marketing
1
Schätzung
1
Theorie
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Hochschulschrift
2
Thesis
2
Arbeitspapier
1
Article in journal
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
1
Author
All
Zanger, Cornelia
Beig, Faseeh Amin
2
Brakus, J. Joško
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Drengner, Jan
2
Fairley, Sheranne
2
Johanson, Misty
2
Leischnig, Alexander
2
Nika, Fayaz Ahmad
2
Reynolds, Joel
2
Roberts, Chris
2
Schwertfeger, Marko
2
Abreu Novais, Margarida
1
Alexandris, Kostas
1
Altamore, Luca
1
Altschwager, Teagan
1
Arcodia, Charles
1
Bacarella, Simona
1
Bairrada, Cristela Maia
1
Batista-Foguet, Joan M.
1
Bazzanella, Filippo
1
Bellia, Claudio
1
Benkenstein, Martin
1
Bhansing, Pawan V.
1
Bichler, Bernhard Fabian
1
Bouzdine-Chameeva, Tatiana
1
Camprubí, Raquel
1
Chan, Andrew
1
Chen, Hsiu-Li
1
Chen, Li-Hsin
1
Chen, Mei-hsiu
1
Chironi, Stefania
1
Cho, Heetae
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Christodoulides, George
1
Chun, Eunha
1
Cifci, Ibrahim
1
Coelho, Arnaldo
1
Collins, Roger
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Drengner, Jan
;
Zanger, Cornelia
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10001737961
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->