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~person:"Zanger, Cornelia"
~subject:"Digital platform"
~subject:"E-commerce"
~subject:"Relationship marketing"
~type_genre:"Konferenzschrift"
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Zanger, Cornelia
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Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743089
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
-
2013
Events im Zeitalter von Social Media -- Gruppenerlebnisse im Spannungsfeld virtueller und Live-Kommunikation -- Konsumerlebnisse bei Events -- Nutzerverhalten in Social Networks -- Mythostransfer -- SocialMedia-Kommunikation.
Persistent link: https://www.econbiz.de/10014016506
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