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~person:"Zdravkovic, Srdan"
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Zdravkovic, Srdan
Till, Brian D.
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Till, Brian
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Till, Brian D
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International journal of advertising : the quarterly review of marketing communications
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Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
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2
Enhancing brand image via sponsorship: Strength of association effects
Zdravkovic, Srdan
;
Till, Brian D
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009836712
Saved in:
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