Ouyang, Xi; Zhou, Kong; Zhan, Yuan-Fang; Yin, Wen-Jun - In: Journal of Managerial Psychology 37 (2021) 1, pp. 15-28
Purpose: Drawing on the extended self-theory, this study explores the dynamic process through which reactive helping could influence proactive helping through self-investment and investigate the moderating role of task difficulty in affecting this process. Design/methodology/approach: This...