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~person:"Zhang, Fuqiang"
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sourcing strategy
2
Angebot
1
Auslandsverlagerung
1
Brand
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Brand management
1
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1
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backshoring
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brand attractiveness
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brand spillover
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Zhang, Fuqiang
Wu, Xiaole
3
Cai, Shaohan
2
Chen, Jing
2
Costantino, Nicola
2
Dotoli, Mariagrazia
2
Falagario, Marco
2
Fanti, Maria Pia
2
Hanif, Rabiya
2
Kanyoma, Kizito Elijah
2
Khomba, James Kamwachale
2
Li, Wei
2
Loginova, Oksana
2
Mangini, Agostino Marcello
2
Mol, M.J.
2
Narasimhan, Ram
2
Nepelski, Daniel
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Netessine, Serguei
2
Rossi, Roberto
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Sankhulani, Eric James
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Syam, Niladri B.
2
Tong, Shilu
2
Waller, David S.
2
Xu, He
2
Yao, Nian
2
Zhao, Xuan
2
A. Rijpkema, Willem
1
Aaboen, Lise
1
Amiri, Fouad
1
Andersen, Otto
1
Angst, Corey M.
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Aral, Karca D.
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Bagul, Avinash
1
Beije, Beije, P.R.
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Beije, P.R.
1
Bian, Junsong
1
Bijman, Jos
1
Bjørgum, Øyvind
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
2
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Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
2
Home or overseas? : an analysis of sourcing strategies under competition
Wu, Xiaole
;
Zhang, Fuqiang
- In:
Management science : journal of the Institute for …
60
(
2014
)
5
,
pp. 1223-1240
Persistent link: https://www.econbiz.de/10010369841
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