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~person:"Zhang, Jian"
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Search: subject:"Brand passion"
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Brand management
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Brand passion
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Zhang, Jian
Gilal, Faheem Gul
5
Gilal, Rukhsana Gul
5
Gilal, Naeem Gul
4
Astakhova, Marina
3
Wooldridge, Barbara Ross
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Bu, Xing
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Gao, Jian
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Human systems management : HSM
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Review of managerial science : RMS
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ECONIS (ZBW)
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Fueling the passion : the role online brand experiences play in developing harmonious or obsessive
brand
passion
Chen, Chunxiao
;
Zhang, Jian
;
Bu, Xing
;
Gao, Jian
- In:
Human systems management : HSM
41
(
2022
)
5
,
pp. 629-642
Persistent link: https://www.econbiz.de/10013448527
Saved in:
2
Linking motivational regulation to
brand
passion
in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
Saved in:
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