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~person:"Zhang, Jing"
~subject:"Bibliometrie"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
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Bibliometrie
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2
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Zhang, Jing
Kenning, Peter
13
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Lee, Nick
6
Hubert, Marco
5
Karmarkar, Uma R.
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2
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2
Chan, Hang-Yee
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Journal of business research : JBR
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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
149
(
2022
),
pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Saved in:
2
The searching artificial intelligence : consumers show less aversion to algorithm-recommended search product
Xie, Zhaohan
;
Yu, Yining
;
Zhang, Jing
;
Chen, Mingliang
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1902-1919
Persistent link: https://www.econbiz.de/10013465127
Saved in:
3
Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
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