Zhang, Y. Charles; Schwarz, Norbert - In: Journal of Consumer Research 39 (2012) 2, pp. 248-248
The same quantity can be expressed at different levels of granularity, for example, “1 year,” “12 months,” or “365 days.” Consumers attend to the granularity chosen by a communicator and draw pragmatic inferences that influence judgment and choice. They consider estimates expressed...