//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zhang, Yucheng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Li, Xiaofeng"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Consumer engagement behavior
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Product-type
1
Short-form video advertisements
1
Text analysis
1
TikTok
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Zhang, Yucheng
Xu, Xiaofeng
13
Li, Xiang
12
Li, Xiaofeng
9
Caunhye, Aakil M.
2
Li, Mingzhe
2
Nie, Xiaofeng
2
Shang, Ying
2
Su, Zhi
2
Joppe, Marion
1
Kaur, Guneet
1
Kwan, Ho Kwong
1
Li, Chong
1
Li, Miaomiao
1
Li, Qinghai
1
Li, Rui
1
Lu, Tingjie
1
Luo, Li
1
Lv, Xiaofeng
1
Shao, Xiaomei
1
Sun, Bo
1
Sze Ki Lin, Carol
1
Wang, Hao
1
Xiao, Lin
1
Yang, Xiaofeng
1
Zhang, Hongye
1
Zhang, Yidong
1
Zhu, Wenbohao
1
Zhu, Xi
1
hongqing, Wang
1
junjie, liu
1
su, Li
1
tengfei, xu
1
xiaofeng, Li
1
xuefeng, Li
1
凡, 侯. 圣.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->